A friend sent me this article from American Thinker:
Coca Cola Abandons American Ideas
By Eileen F. Toplansky
Now that we have entered the new world of diversity, inclusion and equity, the acronym DIE aptly applies. While schools have long been involved in these activities, businesses have now voluntarily adopted or been forced to accept this left-wing ideology as well.
Consequently, Coca-Cola has sent out notices to law firms demanding that the company will “require diversity among law firms who bill it for work in the United States and reduce payments if they do not comply.”…
In essence, “Coke said it will require quarterly reporting about the makeup of legal teams that do work for it and self identify as American Indian, Alaska Native, Asian, Black, women, Hispanic/Latinx, LGBTQ, Native Hawaiian, Pacific Islander or persons with disabilities. For those working on new matters for Coke, ‘at least 30 percent of each of billed associate and partner time will be from diverse attorneys, and of such amounts at least half will be from Black attorneys.'”
It said the percentages, which are roughly equal to those of the U.S. population overall, will be adjusted over time to eventually hit at least 50 percent of billed time coming from diverse attorneys, with half from Black attorneys.
Firms that fail to meet the targets will be docked 30 percent of their fees, and those who continue to come up short may no longer be considered for Coke work…
I would hope that Americans decide that Coca-Cola is no longer their choice of drink. I would request that these now-designated groups perceive that they are being held to the soft bigotry of low expectations. That to gain a foothold because of something they had no control over such as their race is an abiding insult that lowers self-esteem and pride and worth.
Of course, what bothers me is not “the soft bigotry of low expectations” but the blatant discrimination against white people. Moaning about “soft bigotry of low expectations” is just another way of saying, “We don’t have the courage to take a stand against anti-white discrimination; instead, we’ll pretend that it’s anti-black discrimination.”
We can agree that Americans should stop patronizing Coca-Cola, or any of its subsidiaries. Here’s a list of its subsidiaries from their website:
- AdeS soy-based beverages
- Aquarius
- Ayataka green tea
- Chivita
- Ciel water
- Costa Coffee
- Dasani waters
- Del Valle juices and nectars
- Fairlife
- Fanta
- Fresca
- Fuze Tea
- Georgia coffee
- Gold Peak teas and coffees
- Honest Tea
- ILOHAS
- innocent smoothies and juices
- Minute Maid juices
- Powerade sports drinks
- Simply juices
- Schweppes
- smartwater
- Sprite
- Topo Chico
- vitaminwater
I happen to enjoy soda, but I haven’t purchased Coca-Cola, or Pepsi, for a long time. Instead, I drink Zevia Soda. It looks like Zevia partners with Disney, but is independently owned. Zevia has no calories, no coloring, and no corn-syrup. For sweeteners, they use Stevia extract. I think it tastes very good, and it definitely quenches my thirst.
There is a catch: Many people are addicted to corn-syrup. If you suffer from such an addiction, then it will take some time to get used to Zevia as a substitute; initially, you’ll feel like something is missing.
Where can you purchase Zevia?:
You can buy Zevia directly from our online shop! Zevia is also available at leading retailers throughout the US and Canada including Whole Foods, Safeway, Kroger, Super Target, Sprouts, Amazon and loads of natural food and grocery stores. You can find Zevia near you by using our store locator and even search by specific flavor.
Isn’t what they’re doing illegal? I think a case can be made.
What would happen if law firms refused to work for Coke?
Yes, I think it definitely is illegal – but the unwritten law is: Discrimination against whites is okay.
It’s all a charade. Coca-Cola is not going to leave its most important legal matters to attorneys who attended an evenings only law school and passed the bar on their 4th attempt.
OTOH iwould be poetic justice if Coke stumbles into some kind of legal hot water, e.g. a bad batch of Coke syrup is shipped that makes tens or hundreds of thousands of its customers violently ill and is sued over it, only to have their “diverse” legal team f**k up the defense and cost Coke (and its shareholders) billions of dollars.
Indeed. I often wonder if the proponents of Diversity, when they’re told they need open-heart surgery, make sure that their surgical teams is Diverse enough.
Apparently all foreign born graduates of US universities get help in hiring because the federal government gives a substantial tax break for each hire. So sick of this. The ignorance of these policies is divisive. Sad enough that I’ve met seniors who are totally OK with the lack of opportunity for their own offspring when confronted with these truths but so many don’t even know that the cards are stacked against the youth and fault them for it. Even the victims mostly don’t know why their lives are so impossible. The truth looks like a conspiracy theory and cannot be spoken aloud unless they are well read and know about these policies. Meanwhile so many get indebted for education that will never improve their lives by even being able to pay for it. These days when I see a white face in an organization photo I realize that individual is openly homosexual because EVERYONE is a diversity hire in some places. So only those whites who will never reproduce get a chance to have a life with a decent paying job with benefits. Looks like genocide to me.
So apparently no one understands how this works. Have you heard of minority owned. This is all about inclusion. Are you a member of the KKK? I have worked at many AV rated law firms in Miami, Florida. They were all diversified. And law firms are a dime a dozen. If the firms do not want to loose good paying clients, then, it is their decision. So what about that United Negro College fund…… Does not sound diverse to me!
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At my company, Indiegogo.com, we’ve already decided to stop drinking Coke. My boss is a big fan of your blog, and a regular reader of amren.com.