The BestLife Online headline reads “This Is Why Everyone’s Mad at Burger King Right Now,” but upon further inspection, we read:
But the damage was already done. Twitter users replied accusing Burger King of using sexism as clickbait, and explaining to the brand that “using the most sexist trope ever” isn’t the best way to draw attention to the cause.
Yes, you read that correctly: A few Twitter users now constitute “everyone.” The author, BestLife senior editor Sarah Crow, did not do any surveys. She didn’t reach out to her readers with a poll. She didn’t cite any actual research. Instead, she mined Twitter for negative reactions to Burger King’s original tweet, and then called it “news.”
For lack of a better word, I’ll describe this sort of approach as infantile. Whenever an interest group, in this case, a den of crazed SJWs that form the engine of Cancel Culture, shrieks loudly enough, people like Crow simply assume that consensus is formed by making the most online noise.
On top of that, Burger King was actually PROMOTING the feminist agenda. From the same article:
The tweets that followed provided some context to the message. “If they want to, of course,” the brand wrote. “Yet only 20% of chefs are women. We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.” The company promised to provide scholarships and career development opportunities to female-identifying employees in order to help them secure jobs in the culinary industry.
In other words, even if you’re promoting exactly what third-wave feminists want, and even if you’re throwing millions of dollars at the project, you’re evil if you use words that are historically triggering. Burger King dared to use the term “Women belong in the kitchen.” Oh, the horror!
Let’s take this to its logical conclusion. Early American abolitionists also used triggering words:
John Adams said:
Negro slavery is an evil of Colossal magnitude and I am utterly averse to the admission of slavery into the Missouri Territories. It being among my first wishes to see some plan adopted, by which slavery in this country may be abolished by law.
Cancel him! He used the word “negro!”
Benjamin Rush, another Founding Father, said:
Slavery is so foreign to the human mind, that the moral faculties, as well as those of the understanding are debased, and rendered torpid by it. All of the vices which are charged upon the negroes in the southern colonies…
Apparently, “everyone” now agrees that we’re to ignore good intentions, ignore philanthropic deeds, and instead condemn people for using expressions we deem “offensive.” Got it!